Guzi economy: why small fandom goods became a big signal
To outsiders, a small badge may look trivial. To fans, it can be proof of taste, belonging, scarcity, and emotional investment.
Small objects, big identity
Small fandom goods explain modern Chinese youth consumption without needing any special tool or private reading.
It also connects to Labubu-style toy trends, fandom spaces, and how identity becomes visible through accessories.