Phase 2 / Module plan
Topic modules
Browse the Phase 2 content system by cultural module, from food and body care to Chinglish and online trends.
Phase 2 corePersistent cultural-difference topic; also links naturally to food-as-care explainers.
Sprint 1Evergreen
Food and table logic
How a Chinese meal thinks in balance, temperature, season, and social care.
warm waterChinese table etiquetteordinary Chinese home cookingrinsing bowls with teaChinese breakfastsharing dishes
Phase 2 coreGood for short-form social posts and personal-story driven articles.
Sprint 2Evergreen
Daily habits and body care
Small household rules that look ordinary in China but surprising elsewhere.
belly-button warmthslippers at homeair conditioning cautionhot water dispenserskeeping feet warmthermos culture
Phase 2 coreHigh curiosity topic; publish with careful claim labels and professional-advice disclaimers.
Sprint 1TCMEvergreen
Chinese wellness vocabulary
Terms like dampness and heatiness as cultural body-language, not diagnosis.
dampnessheatinessbody constitutionhot and cold foodsfood therapyseasonal care
Phase 2 coreRecent buzzwords show hybrid language can explain modern China without sounding academic.
Sprint 2Trends
Chinglish and hybrid language
From translation mistakes to China English, office English, and viral Chinese-English memes.
city bu citylong time no seeadd oilpeople mountain people seaoffice Englishtranslation humor
Phase 2 expansionStrong cross-cultural evergreen category; suitable after the first food/body modules.
Evergreen
Social rituals and relationship logic
Face, politeness, gift-giving, hosting, paying the bill, and indirect refusals.
facekeqi politenessno tipping in Chinameeting Chinese parentsgift taboostoasting pressurefamily questions
Phase 2 expansionStrong Reddit demand from travelers who need practical cultural context, not only attraction lists.
Sprint 2Evergreen
Travel etiquette and everyday infrastructure
What first-time visitors need to understand about payments, queues, transport, restaurants, and public life in China.
first trip to ChinaChina travel etiquetteAlipay and WeChat Paysubway etiquettepublic toiletsno Mandarin travel
Phase 2 expansionUse as a rotating editorial lane based on yearly buzzword lists and social discussion.
TrendsSprint 2
Online trends and modern life
A living module for high-discussion terms such as relaxation, work smell, citywalk, and fandom goods.
songchiganbanweicitywalkcity bu cityguzi economysilver-hair power
Phase 2 expansionEvergreen and SEO-friendly; schedule by calendar rather than trend spikes.
Evergreen
Seasons, festivals, and time
How Chinese life divides the year through solar terms, festivals, foods, and family routines.
Spring FestivalQingmingDragon BoatMid-Autumnsolar termsdog days
Phase 2 expansionHigh global curiosity; publish as educational culture with safety notes, not self-treatment guidance.
TCMEvergreen
Traditional Chinese medicine
A careful cultural introduction to TCM ideas, acupoints, herbs, and yangsheng movement without giving diagnosis or treatment instructions.
yin-yangqi and meridiansacupointsChinese herbstai chiwuqinxibaduanjinwhen to see a clinician
Future bridgeKeep v1 educational; defer personalized readings to private backend.
Future
Home space and feng shui bridge
Public cultural explainers today, future paid spatial readings later.
entrywaybed positionnorth-south airflowbalcony laundryplantsdesk direction